Facebook Advertising Tips and Tricks

Facebook Advertising Tips

Have you run Facebook campaigns ? There are some facebook advertising tips and tricks that will help you to run your Facebook campaigns in right direction,which will give you best ROI.

How Google Search Engine Works ?

How Google Search Engine Works ? Google Search Engine uses more than 200+ criteria to show on Google search engine pages. Google is continue updating it's algorithm to show more relevant result on SERP.

Infographic by the Pay Per Click Blog

What is spam ?

What is spam ? Spamming may be define as violating search engine guidelines or doing over optimization of website.

 Types of spamming :
1.On Page Optimization Spamming - Excess keyword stuffing & internal linking.
2.Off Page Optimization Spamming - Using the same anchor text too often or wrong keywords in anchor text


Search Infographic by SEO Book

On - Page Optimization Activity Checklist

On - Page Optimization Activity Checklist give you details list On Page Optimization steps required to make your website users & Search engine friendly.

Complete following On - Page Optimization steps before launching your website :

Content & Style

Typography and layout

‣ Check for incorrect punctuation marks, particularly apostrophes, quotation marks and hyphens/dashes

‣ Check headings for where you could potentially use ligatures

‣ Check for widow/orphan terms in important paragraphs

Spelling and grammar

Consistency

‣ Capitalisation (especially of main headings)

‣ Tense/Style of writing

‣ Recurring/common phrases (e.g. ‘More about X’ links)

‣ Variations in words (e.g. Websites vs Web Sites, or UK vs US spelling)

‣ Treatment of bulleted lists (e.g. periods or commas at end of each item)

Check for hard-coded links to staging domain (i.e. ensure all links will change to ‘live’ URL/domain when site is launched)

Ensure no test content on site

Check how important pages (e.g. content items) print

For re-designs, ensure important old/existing URLs are redirected to relevant new URLs, if the URL scheme is changing

Check all ‘Hidden Copy’ (e.g. alt text, transcriptions, text in JavaScript functions)

Standard and Validation

Accessibility

HTML validation

JavaScript validation

CSS validation

Search Engine Visibility, SEO and Metrics

Page Titles are important; ensure they make sense and have relevant keywords in them

Create metadata descriptions for important pages

Check for canonical domain issues (e.g. variations in links to http://site.com http://

www.site.com http://www.site.com/index.html should be reduced to a consistent style)

Ensure content is marked-up semantically/correctly (<h1>, etc.)

Check for target keyword usage in general content

Check format (user/search engine friendliness) of URLs

Set up Analytics, FeedBurner, and any other packages for measuring ongoing success

Create an XML Sitemap

Configure Google Webmaster Console and Yahoo! Site Explorer

Functional Testing

Check all bespoke/complex functionality

Check search functionality (including relevance of results)

Check on common variations of browser (Internet Explorer, Firefox, Safari, Chrome etc.),

version (6, 7, 2.2, 3.1 etc.) and platform (Windows, OSX, Linux)

Check on common variations of Screen Resolution

Test all forms (e.g. contact us, blog comments), including anti-spam features, response emails/text, etc.

Test without JavaScript, Flash, and other plug-ins

Check all external links are valid

Security/Risk

Configure backup schedule, and test recovery from backup.

Protect any sensitive pages (e.g. administration area)

Use robots.txt where necessary

Security/Penetration test

Turn-off verbose error reporting

Check disk space/capacity

Set-up email/SMS monitoring/alerts (e.g. for errors, server warnings); consider internal and external monitoring services

Performance

Load test

Check image optimisation

Check total page size/download time

Minify/compress static (JavaScript/HTML/CSS) files

Optimise your CSS: use short image paths; make full-use cascading nature of CSS, etc.

Check correct database indexing

Check configuration at every level (Web server, Database, any other software e.g. Content Management System)

Configure server-based logging/measurement tools (e.g. database/web server logging)

E-Commerce Check

Download Exe Check

Buy Link Embedded on Exe Check

Buy Page Check for Correct Price & ID

Buy Page Check for Correct Additional Tags

Finishing Touches

Create custom 404/error pages

Create a favicon

Technorati Claim Token : K4VD2UPJVWX8

Off Page Optimization Techniques and Tips

Internet Marketing or Search Engine Optimization is booming continuously with new techniques and tricks.Today, Webmasters should have latest knowledge of On Page & Off Page Optimization Techniques,so they shouldn't lack behind in SEO.

Off Page Optimization is basically promoting your company website to other theme based website,which give you back-link as well as traffic.In most cases it also help in generating leads.Off Page Optimization is done after doing On Page Optimization or in other words On page optimization is done on first priority then Off Page Optimization is done after completing all major on page changes in website.

" Off Page Optimization Increase Your Presence In Internet Community "

Off Page Optimization services include submission of your website to different theme based websites to get do-follow inbound link.There are many website present in the Internet which are willing to accept one way back-link to your website.Website promotion should be done very carefully because any wrong promotion of website will penalize your website in search engine.

You should have latest knowledge Off Page Optimization Techniques and tips to promote your website to different off page submission websites.

Off Page Optimization Techniques

There are many website in which do follow link can be created through off page optimization.Following is list of major off page submission website.

• Directory Submission

• Social Networking Sites

• Blogging

• Forum Marketing

• Press Release Submission

• Search Engine Submission

• Blog Marketing   

                         

• Social Bookmarking

• Link Baiting

Off Page Optimization Websites

• Photo Sharing

• Video Marketing

• Business Listing and Reviews

• Local Listings 

                                                                                                      

• Article Submission

• Social Shopping Network 

• Answer Questions

Off Page Optimization Mistakes

• Spamming

 

• Wrong keywords in anchor text

 

• Using the same anchor text too often

• Focusing on quantity over quality

 

Types of Directory Submission

There are many types of Directories present on-line, which can be used to get Back-link from it and generate leads.

1. Website Directories

2. Business Directories

3. Webcam Directories

4. eBook Directories

5. Logo Design Directories

6. 1-800 Directories

7. Regional Directories

8. RSS Directories

9. Blog Directories

10. Podcast Directories

11. PDF Directories

12. White Papers Directories

13. PPT Directories

Google Page Rank Chart

Google Page Rank Chart will let you know how much Backlink required from theme based website to increase your website Page Rank & authority of Website

Google Page rank Chart

Text Formatting Guide for Google+

Google + is emerging social media website.Text Formatting Guide for Google+
will improve the formatting of your post and it will engage more users.

1. Type your post to your stream.

2. Any words you want to be bold simply enclose them in *’s (i.e. *text*)

3. Any words you want to be italic, simply enclose them in *’s (i.e. _text_)

4. Any words you want to be strikethrough, simply enclose them in *’s (i.e. -text-)

5. You can also combine these shortcodes like so to get bold and italic for example (i.e. *_text_*)

Google AdWords Landscape Infographic

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Google PageRank Infographic

Resource : Zippycart

Death of SEO ?

Is SEO Dead ? Every Webmasters have concern of SEO and its future.Many People have predicted that SEO will die after some time,but this prediction has been failed.SEO is still present it will be present forever accept it's process of search engine optimization will change.

SEO Graphic by SEO Book