On - Page Optimization Activity Checklist give you details list On Page Optimization steps required to make your website users & Search engine friendly.
Complete following On - Page Optimization steps before launching your website :
Complete following On - Page Optimization steps before launching your website :
| Content & Style |
| Typography and layout |
| ‣ Check for incorrect punctuation marks, particularly apostrophes, quotation marks and hyphens/dashes |
| ‣ Check headings for where you could potentially use ligatures |
| ‣ Check for widow/orphan terms in important paragraphs |
| Spelling and grammar |
| Consistency |
| ‣ Capitalisation (especially of main headings) |
| ‣ Tense/Style of writing |
| ‣ Recurring/common phrases (e.g. ‘More about X’ links) |
| ‣ Variations in words (e.g. Websites vs Web Sites, or UK vs US spelling) |
| ‣ Treatment of bulleted lists (e.g. periods or commas at end of each item) |
| Check for hard-coded links to staging domain (i.e. ensure all links will change to ‘live’ URL/domain when site is launched) |
| Ensure no test content on site |
| Check how important pages (e.g. content items) print |
| For re-designs, ensure important old/existing URLs are redirected to relevant new URLs, if the URL scheme is changing |
| Check all ‘Hidden Copy’ (e.g. alt text, transcriptions, text in JavaScript functions) |
| Standard and Validation |
| Accessibility |
| HTML validation |
| JavaScript validation |
| CSS validation |
| Search Engine Visibility, SEO and Metrics |
| Page Titles are important; ensure they make sense and have relevant keywords in them |
| Create metadata descriptions for important pages |
| Check for canonical domain issues (e.g. variations in links to http://site.com http:// |
| www.site.com http://www.site.com/index.html should be reduced to a consistent style) |
| Ensure content is marked-up semantically/correctly (<h1>, etc.) |
| Check for target keyword usage in general content |
| Check format (user/search engine friendliness) of URLs |
| Set up Analytics, FeedBurner, and any other packages for measuring ongoing success |
| Create an XML Sitemap |
| Configure Google Webmaster Console and Yahoo! Site Explorer |
| Functional Testing |
| Check all bespoke/complex functionality |
| Check search functionality (including relevance of results) |
| Check on common variations of browser (Internet Explorer, Firefox, Safari, Chrome etc.), |
| version (6, 7, 2.2, 3.1 etc.) and platform (Windows, OSX, Linux) |
| Check on common variations of Screen Resolution |
| Test all forms (e.g. contact us, blog comments), including anti-spam features, response emails/text, etc. |
| Test without JavaScript, Flash, and other plug-ins |
| Check all external links are valid |
| Security/Risk |
| Configure backup schedule, and test recovery from backup. |
| Protect any sensitive pages (e.g. administration area) |
| Use robots.txt where necessary |
| Security/Penetration test |
| Turn-off verbose error reporting |
| Check disk space/capacity |
| Set-up email/SMS monitoring/alerts (e.g. for errors, server warnings); consider internal and external monitoring services |
| Performance |
| Load test |
| Check image optimisation |
| Check total page size/download time |
| Minify/compress static (JavaScript/HTML/CSS) files |
| Optimise your CSS: use short image paths; make full-use cascading nature of CSS, etc. |
| Check correct database indexing |
| Check configuration at every level (Web server, Database, any other software e.g. Content Management System) |
| Configure server-based logging/measurement tools (e.g. database/web server logging) |
| E-Commerce Check |
| Download Exe Check |
| Buy Link Embedded on Exe Check |
| Buy Page Check for Correct Price & ID |
| Buy Page Check for Correct Additional Tags |
| Finishing Touches |
| Create custom 404/error pages |
| Create a favicon |
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