Google and Yandex now accept X-Default Hreflang for multilingual & multinational Sites.There are many multinational and multilingual websites which show user their country specific language via redirects or changing the content of website.
To clear the picture,there is website i.e. example.com which target user worldwide as follow :
http://example.com/: Default page for worldwide users
http://example.com/en-us: For English-speaking users in the USA
http://example.com/en-gb: For English-speaking users in the UK
http://example.com/en-au: For English-speaking users in Australia
Following HTML link tags will be used for respectively :
<link rel="alternate" href="http://example.com/" hreflang="x-default" />
<link rel="alternate" href="http://example.com/en-us" hreflang="en-us" />
<link rel="alternate" href="http://example.com/en-gb" hreflang="en-gb" />
<link rel="alternate" href="http://example.com/en-au" hreflang="en-au" />
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